Most nationally recognized brands seem to remain bullish on expanding into next-generation frontiers, such as Web3, non-fungible tokens (“NFTs”), virtual goods, and even cryptocurrencies. Taking their cue from giants in other industries, ambitious cannabis, beverage, and other highly-regulated industry companies may want to shore up their brand protection assets in these important spaces before it’s too late.
Developing Industry Associations and Improving Local Regulations
We are big proponents of business communities and industry associations that advocate for sensible reform in cannabis regulations. To this effect we provided pro bono legal assistance to help form the Cannabis Business Association of Sonoma County (CBASC) and the Cannabis Business Association of Mendocino County (CBAMC). As members and pro bono legal counsel for the Long Beach Collective Association (LBCA), we have been involved in various initiatives championed by them, including the successful push for Tax Modernization in Long Beach.
Our attorneys devote their time and expertise to these cannabis industry associations on a continuing basis.